Promotional and corporate gifts are big business, with an estimated value of about $125 billion each year. Promotional items can help build brand awareness, and promotional gifts themselves serve to reward favored clients, hard-working employees, and to solidify business relationships with partners. There are literally thousands of different gifting options, but one of the most popular categories is that of practical gifts or those gifts that can be used on a daily basis. In this guide, we’ll explore some of the most popular practical promotional gifts, helping you to make smart decisions about your gifting initiatives.
Why Choose Practical Promotional Gifts?
Before exploring some of our favorite promotional gift choices, it can be valuable to understand why practical gifts have become so dominant in the gifting industry.
The answer is simple: practical gifts are designed to be used every day and in nearly every facet of life. Many of us have received a corporate gift such as a plaque or desk display, and while these are great gifts for certain occasions, they don’t really do anything for the gift recipient other than remind us of our achievements.
Practical gifts, on the other hand, are those gifts we reach for every day. Whether we use a promotional insulated drink bottle, an item of clothing, or a branded pen and pencil set, we value these gifts above others because they serve a practical role in our lives. Not only are we reminded of our business relationships with the gift-giver, but the gifts also performs a specific task that adds value to our daily routines.
What are our Favorite Practical Promotional Gifts?
Promotional gifts are a great way to let others know your company values their contributions and their patronage. Here are some of the most popular – and practical — promotional gifts that recipients will turn to day in and day out:
Reusable Shopping Bags
Reusable shopping bags and tote bags can be found across the retail industry, and these bags reduce plastic waste entering our environment. A branded promotional bag allows you to share your company’s message with others every day while helping reduce waste and care for the evironment.
Branded Insulated Drink Tumblers
From basic cups to sleek and stylish stainless steel models, insulated drink tumblers are great for the environment, reducing single-use plastics. These tumblers may be screen printed or laser-engraved with company logos or personalized messages to recipients.
Branded Clothing/Apparel
Branded promotional apparel comes in a range of styles and colors, from sportswear to high-end business casual pieces. When choosing apparel as a promotional gift, recipients will be able to use these items on a daily basis.
Branded Journals & Notebooks
It doesn’t matter what you do, everyone is in need of something to write down their thoughts, whether it’s a notepad, post it notes, or a journal. Your clients will love a high end promotional branded journal whether it’s standard, leather-bound or silicone-covered.
Writing Implements like Pens and Pencils
Writing instruments are a must have for any marketer when it comes to promotional items. We all need them, and I’ll often find myself using a branded pen, pencil or marker that I picked up at a conference or a trade show from a vendor or client. Branded Promotionals like writing instruments give you many options for customization, and a wide range of price points to choose from. Whether it’s a cost effective ball point pen to give away at a conference or trade show, or a high end fountain pen to gift to a long term employee, the opportunities are endless when it comes to promotional pens.
Branded Umbrellas
Considered a luxury promotional gift, a branded umbrella is a smart choice when you want to give a gift to someone special to your company, but these aren’t your old school umbrellas – there are many innovative designs available for umbrellas, from those that don’t blow inside out to those that have bluetooth technology. Promotional umbrellas are available in a wide range of styles and colors.
Mobile Phone Accessories
Everyone uses a mobile phone, and the accessories market is ripe for branded promotional efforts from pop sockets, phone cases, card holders and power banks to wireless chargers. These branded mobile phone accessories can be inexpensive, giving you the ability to share your company’s logo and message with many others.
Need Help? Talk to an Expert
With so many excellent promotional items, it can be hard to know where to start, which is why it’s important to talk to the branded promotionals experts at Siegel’s Corporate Gifts. With over a century of experience in promotional marketing, we can recommend the best branded promotionals for your unique situation. Contact us today and we’ll help you find the perfect promotional gifts for your company.